Learn how to negate resistances, circumvent
defenses, and disarm excuses by harnessing
the most influential power in sales – the
subconscious mind.
DR. EYAL MATAN – NLP master, business strategy
development expert, lecturer, and business mentor –
holds a master’s and a PhD in business administration.
After spending two and a half decades as a CEO
and VP at various hi-tech, retail, tourism, and
business consulting firms, Dr. Matan decided to
fulfill his mission of mentoring both companies and
individuals who wish to realize their business ideas.
In his book, he reveals his unique methods of
subconscious salesmanship. Dr. Matan takes
readers on a journey into the mind of the
customer. Using tools from the world of NLP and
other powerful means, it allows salespeople to
close deals more easily, with customers and clients
believing they were not influenced at all.